UPA II win was completely because of the BJP overstatement of the "weak PM" reference to Dr Manmohan Singh. The more than required repetition of this phrase by LKA forced Sonia Gandhi to openly endorse Dr. Manmohan Singh's continuance as PM if UPA wins. This scuttled Sonia's strategy to insert RG post election. Had LKA focussed on the misgovernance of UPA and achievements of NDA rather than the weakness of Dr Manmohan Singh, the results would have been in BJPs favor. Whatever said and done Dr. Manmohan Singh's image of an honest and well read individual still resonated with some voters. The other factor went against LKA was his own manipulative politics within BJP when Atalji was in power. LKAs shift from a hardcore Sang Parivar flag bearer to a Secular image through his comment on Jinnah also demotivated the grassroot workers.
Modi's task in 2019 will be tougher than 2014. If in 2014, Modi had the baggage of 2002 and a lack of national experience, 2019 will be completely on his promised delivery of 60 years worth development in 60 months. I was talking to a friend recently returned from a vacation to India. Though there is talk about so many things, things haven't started touching the ordinary people's life. Corruption at local level is still the same, price of essential commodities is a matter of concern. Employment generation to the youth is still to be happening. The Go Slow approach on black money and action against corrupt politicians and officials of previous regime is being seen as a suspect of Modi Governments intentions in these areas. Legislation on black money and benami laws are significantly diluted with too many exemptions. On top of this, the survival instinct will unite the opposition parties. The only way Modi can win 2019 is going rural and substantially increasing the BJP vote share. Ignore the netas, get close to the people, touch the ordinary people's life then people will remember in the polling booth
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