Fear and favor factor in media reports

Fear and favor had always been part of the driving force of media reporting. Now the media is also challenged with the readership or viewership which is commonly called as TRP. Readers and viewers also are draw into this trap. As an example, look at us. How many of us are commenting on positive posts, for example, Dr. Abdul Kalam? Isn't the number very few? Instead we are spending time watching talk shows, clipping newspapers , posting it and videos in social media on the recent execution of a terrorist convict. The more you view and comment, the more publicity the subject will get. In social media the more the viewership, the more legitimacy an issue get, no matter you are in favor or against. The positive strategy could have been not to comment on the things that we don't value or want to be seen. Flood the social media with what we think is positive news and what we want the people to see. Change the channel of your TV when you think that their focus is just TRP, not yours or national importance.  It is important to understand that media today is run as a business and the business sustains on customers. Businesses constantly analyze what keeps the loyalty of the customers and what keeps them engaged with their business. We are the customers of Media. If we promote what the media houses throw at us, they will continue to offer the products which keeps them in the business and shows good in their account books.